Marketing Automation Manager

SUMMARY:

Aeroseal is looking for a Marketing Automation Manager that will assist us in our mission by overseeing all aspects of Aeroseal’s Marketing Cloud Account Engagement (MCAE) platform, including strategy development, campaign execution, team leadership, and system optimization. This role combines strategic vision and hands-on expertise to ensure our marketing automation efforts generate measurable business results. The ideal candidate will have strong leadership skills and a proven ability to design and implement effective marketing automation strategies that align with business goals.

QUALIFICATIONS/REQUIREMENTS:

Required Skills and Experience

5+ years of experience in marketing automation, with at least 2 years in a leadership or managerial role.
Expertise in Salesforce Account Engagement and Salesforce CRM, including integrations and advanced functionality.
Demonstrated success in developing and managing marketing automation strategies for both B2B and B2C markets.

Strong analytical skills with a data-driven approach to decision-making.
Basic HTML and CSS knowledge for email and landing page customization.

In-depth knowledge of email marketing best practices and compliance requirements.
Excellent communication and leadership skills with the ability to collaborate across teams.

Preferred Skills

Experience in the HVAC, energy efficiency, or construction industry is a plus.
Certification in Marketing Cloud Account Engagement or Salesforce Marketing Cloud.
Familiarity with SEO, SEM, and digital advertising strategies.
Can apply best practices for email marketing related to trade shows and events.

RESPONSIBILITIES:

Strategic Leadership

Develop and execute a comprehensive marketing automation strategy to support lead generation, nurturing, and retention efforts for residential and commercial markets.
Align marketing automation initiatives with Aeroseal’s broader marketing, sales, and business objectives.
Partner with key stakeholders across departments to ensure integration and alignment of marketing automation strategies.

Campaign Oversight and Execution

Oversee the creation and deployment of multi-channel marketing campaigns, including email marketing, landing pages, and lead nurturing workflows in Salesforce Account Enagement.
Manage audience segmentation to ensure precise targeting and personalized communications for different market segments.
Work closely with the content and product marketing teams to ensure consistent and effective messaging.

Team Management

Ensure the team adheres to best practices in marketing automation and data management.
Data-Driven Optimization
Establish key performance indicators (KPIs) and reporting frameworks for marketing automation efforts.
Analyze campaign performance data to identify trends, insights, and areas for improvement.
Implement A/B testing and other optimization techniques to maximize engagement and conversion rates.

Technology and System Management

Serve as the subject matter expert for MCAE, ensuring optimal integration with Salesforce CRM and other tools.
Maintain system hygiene and ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).
Collaborate with IT and other stakeholders to troubleshoot and resolve technical issues.

The estimated pay range for this role is $85,000-120,000. Actual pay is based on various factors including, but not limited to, the successful candidate’s experience, skills, knowledge, and job location. Please note that the compensation details listed in role postings reflect the base salary and do not include bonuses or benefits.

In addition, Aeroseal offers a comprehensive benefits program including:

Robust insurance package including medical, dental, vision, short and long-term disability, and life insurance through a national insurance provider. Mental Health resources available at no cost to employee.
401K with employer match above similar benchmarked companies.
Paid parental leave.
Company stock options with a tangible stake in our success.
On-site fitness center with weekly group training and yoga instruction
Growth Mindset Learning Reimbursement including tuition and book reimbursement.
Flexible PTO program.
Dog-friendly workplace.
Positions may also qualify for participation in bonus programs commensurate with role and scope of responsibility.

ABOUT AEROSEAL:

Aeroseal is one of the fastest-growing clean technology companies in the U.S. and currently has a presence in 27 countries and all 50 states across the U.S. Our technology has sealed nearly 200,000 projects and saved nearly $2 billion in wasted energy! We were recently certified as a “Great Place to Work” and would love for you to join us on our mission! Joining the Aeroseal team means becoming part of a dynamic, forward-thinking community dedicated to innovation, excellence, and environmental responsibility. As a rapidly growing company, there are ample opportunities for professional development and advancement.

Aeroseal is an innovative company at the forefront of revolutionizing energy efficiency and indoor air quality in buildings worldwide. As a leader in the HVAC (heating, ventilation, and air conditioning) industry, Aeroseal is committed to pioneering solutions that address critical challenges in residential, commercial, and industrial settings.

At Aeroseal, we believe in harnessing cutting-edge technology to make a meaningful impact on global sustainability efforts while enhancing the comfort and well-being of individuals everywhere. Our patented Aeroseal duct sealing technology has transformed how buildings manage airflow, reducing energy consumption, improving indoor air quality, and ultimately lowering utility costs.

If you're passionate about making a difference, driving innovation, and shaping the future of sustainable building technologies, Aeroseal is the place for you. Join us in our mission to reduce the world’s carbon emissions by 1 gigaton annually. Apply now and be a part of something truly transformative.

Aeroseal, LLC. is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We are dedicated to fostering an inclusive and diverse workforce and encourage applications from all qualified candidates, including those with diverse backgrounds and those with disabilities, in accordance with applicable law. Reasonable accommodations are available upon request for candidates taking part in all aspects of the application and hiring process. For questions and/or requests for reasonable accommodations, please reach out to Karrie Penn, Talent Acquisition Specialist, at Aeroseal.com